Franchising for growth: How to choose the right territory

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Description

This session shows prospective franchisees how to rigorously assess a territory using data and structured analysis, helping them avoid costly mistakes and make more informed decisions before committing.

Overview

Apply a structured methodology to assess a proposed franchise territory across demographics, competition, and demand indicators.

Identify the specific questions to put to a franchisor about territory boundaries, exclusivity, and population data, and how to evaluate the answers critically.

Recognise the most common territory research mistakes that lead to underperforming franchises and how to avoid them before committing.

Outcome

Territory selection is the single franchise decision with the greatest long-term impact on a franchisee's commercial performance, and the one that receives the least structured attention.

Most franchise buyers focus on the brand, the fee, and the franchisor relationship.

Very few apply any methodology to the territory they are about to operate in for the foreseeable future.

This session introduces a structured territory research framework covering demographic analysis, competitor mapping, demand indicators, and the data the franchisor's own territory map may not provide.

Julie Taylor walks participants through a practical methodology that enables any prospective franchisee to assess their proposed territory with genuine commercial rigour - before they sign.

Participants leave with a clear process for evaluating a territory, the specific questions to put to a franchisor about boundaries and population data, and an understanding of the patterns that most commonly produce underperforming franchises - and how to identify them in advance.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Speakers

Julie Taylor

Director, Runo Franchising

Julie Taylor is a Franchise Strategist and Advisor and a Director of Runo Franchising, with over 26 years’ experience in the UK franchise arena. She has worked across a wide range of roles, including sales, business development, and franchise recruitment, supporting both national and international franchise brands.

Julie has extensive hands-on experience of the franchise lifecycle, from early-stage growth through to mature network development. She has also built a successful specialist business with her son focused on franchise resales, giving her practical insight into franchise exit planning, resale value, and long-term network sustainability.

Known for her clear, commercially grounded approach, Julie helps business owners and prospective franchisees make well-informed decisions about franchising. She is particularly focused on ensuring franchising is approached as a structured, disciplined growth strategy and a serious business partnership — not a shortcut to scale or self-employment.

This event is available for: Anybody

20th October 2026

10:00am - 11:00am

Online

This is an external event, and you will be directed to a different website.

Members must Sign in / Register to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Hannah Kerridge-Smith on 07741163242 or email Hannah.Kerridge@emc-dnl.co.uk

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Franchising for growth: How to choose the right territory

Description

Overview

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Speakers

Julie Taylor

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