TikTok Shop mastery: Social commerce as the new retail

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Description

A deep dive into TikTok Shop mechanics, creator commerce, and cross-border strategies to help brand owners unlock social commerce as their next retail channel.

Overview

What you’ll learn:

- Understand how TikTok Shop works and how to leverage creator commerce to drive product sales at scale.
- Navigate compliance requirements, IP distribution risks, and cross-border fulfilment challenges on TikTok Shop.
- Build a practical strategy for launching or scaling on TikTok Shop, including paid tactics and virality forecasting.

Outcome

TikTok Shop is no longer just a trend; it’s reshaping how consumers discover and buy products. In this Masterclass, Jordan Abrahams (Infinity Blue Group) and Charlotte Anthony (TikTok Shop) will guide brand owners through the platform’s fast-evolving ecosystem. From creator commerce and high-velocity product formats to compliance, IP risks, and cross-border fulfilment, this session covers the full picture.

You’ll gain practical insight into paid strategies, virality forecasting, and what it takes to make TikTok Shop a scalable retail channel for your brand in the UK, US, and beyond.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Speaker:

Jordan Abrahams

Creative Director, Infinity Blue Group

Fractional CMO with 15 years in digital growth, social commerce, and content storytelling. Has been working in the TikTok Shop space for 3 years, managing clients around the globe, from start-ups to global CPGs.

This event is available for: Anybody

16th November 2026

10:00am - 11:00am

Online

This is an external event, and you will be directed to a different website.

Members must Sign in / Register to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Enquiry Team on 0333 320 0333 or email info@d2n2growthhub.co.uk

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TikTok Shop mastery: Social commerce as the new retail

Description

Overview

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Additional Information

Speaker:

Jordan Abrahams

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