Craig is co-founder of Nottingham based Creative Agency - Affari Media. Affari works with an array of national and global clients helping to forge engagement approaches across their business functions. The agency works closely to nurture local talent through both Nottingham Universities, these partnerships have ensured Affari have built a growing reputation for immersive technology; VR, AR, Holography and interactive video.
As a native of Nottingham Craig is extremely proud of his roots and has a strong desire to aid in the nurture of local talent, he fuels this desire through his board role at EMC, working with D2N2 as well as serving on Nottingham Trent University Enterprise Board.
Dad to Matilda, Craig is an avid sports fan, participating in an array of sports; running, football as well as being an active member at Nottinghamshire golf course - Ramsdale Park.