Development Programmes Developing Skills

Director Development Programme - Online

Event Information:

Date: Thursday, 4 November 2021

Time: 9:30am - 12:30pm

Available To: Members and Non Members

Trainer: Charles Barnascone

Member Price: £1450.00+VAT

Non-Member Price: £1850.00+VAT

Ten half-day programme - commencing 4 November 2021

This is an online programme running from 9.30am - 12.30pm.

The Director Development Programme was designed to support directors and senior managers within businesses to support and grow their business or the department they lead.

The objective is to equip you as a director or senior manager with the skills and confidence you need to drive your business forward and achieve your objectives.

This programme has been recently adapted to facilitate the sessions in half-days so can be delivered using an on-line portal one module at a time, or face-to-face two modules at a time. The programme has been up-dated and re-structured to include new material and a revised format.

Ten half-day sections included in the programme:

  • Developing the Right Culture Through Vision and Values Leadership
  • Creating a Brand Strategy
  • Planning and Direction
  • Identifying and Communicating Priorities
  • Finance for Non Financial Directors
  • Evaluating Financial Performance
  • Leading and Managing to Engage Employees
  • People Management Approaches
  • Driving Performance
  • Developing the Team and Leading Change

Each section is delivered roughly 1 week apart to give you chance to apply the principles covered, back in your workplace, before the next session.

These main areas are all interconnected as part of one process, which is primarily the setting and achieving of an agreed culture within the business context.

What to expect

Here's what one of our delegates had to say

Having enjoyed working with Charles before on other courses in a face to face environment, I think the change in circumstances that has forced the course to be delivered via Zoom has worked very well.

Charles is able to keep the material engaging and insightful by promoting group discussions and the use of the breakout sessions feature has enabled us to work in smaller groups on various tasks and then feed our work back to the main group upon completion.

The range of topics tackled by the course is extensive and it has really helped me gain a useful insight into areas of my company that I previously thought did not need to concern me.

As a whole I would say that undertaking this course has had a tangible impact on the way I operate within the Senior Management structure, but also with my direct reports and team members.

I look forward to working with the Chamber and with Charles again in the future and will certainly be exploring further training options for my team members.

Richard Hewitt - Codel International Ltd

Course Content

Developing the Right Culture Through Vision and Values Leadership - 4 November

The focus of this session will be:

  • How to identify and gain agreement with the senior team on the current situation, future business culture objectives, and possible changes to the Mission. Clarifying the purpose and identity, at all levels of the business.
  • Identification of the ‘big picture’ objectives as a description of the business, and the way it will be perceived by all stakeholders.
  • Agreeing the culture of the business, beliefs and values that the organization will be expected to act upon and uphold, this may also govern the kind of personnel that are retained or recruited.

Creating a Brand Strategy - 11 November

The focus of this session will be:

  • Identification of the marketing objectives, and the required market position and brand identity.
  • The main principles of the marketing mix – managing promotion, pricing, product mix, channels of distribution, people and profit – and how they work together to support your brand.
  • Interaction of different elements of the marketing mix and their combined affect on the identity and culture of the business and on the creation and maintenance of a consistent market identity.

Planning and Direction - 19 November (Friday)

The focus of this session will be:

  • Translating vision and values into a workable and understandable plan for the rest of the team so that they understand their part in the culture and goals.
  • Designing the structures and processes that will enable the identified culture to flourish to achieve the objectives.
  • Determine the level of capabilities, skills and activities required at the appropriate levels of the organization to support and build upon the target culture and vision.

Identifying and Communicating Priorities - 25 November

The focus of this session will be:

  • Defining the strategic and tactical priorities within the business and within the senior team.
  • Creating the communication processes needed to reinforce the values and priorities of the business or team and share progress.
  • Establishing priorities of work-life balance – identification of the values of the individual, and how they affect time and work allocation.
  • Creating a plan – achieving short, medium, and long-term goals through an appropriate plan.

Finance for Non-Financial Directors - 2 December

The focus of this session will be:

  • The main financial statements, their use for the business, the categories within statements and what they mean
  • How to construct and interpret a simple set of financial statements.
  • Understanding the flow of cash in relation to the other financial statements.
  • Creating and monitoring a simple budgetary system.

Evaluating Financial Performance - 9 December

The focus of this session will be:

  • Evaluating the financial standing of a business or department using a variety of evaluation methods.
  • Identify and calculate appropriate financial ratios as a short cut to understanding the performance of a business.

People Management Approaches - 16 December

The focus of this session will be:

  • Different management styles that can be used to develop the identified culture, and how to identify the current management styles structures and processes that have created the present culture.
  • Recruiting and keeping people that will align with, and support the culture.
  • Keeping people motivated to maintain and build on results.
  • Recognition of the benefits of diversity in the workplace.

Leading and Managing to Engage Employees - 6 January 2022

The focus of this session will be:

  • To identify and reinforce the behaviour required at all levels of the organization, to create the required environment that will be observed and experienced by the stakeholders thus engendering trust throughout the organization.
  • The role of coaching in business capability and skill development, and the effect of a changing management style.
  • Understanding values differences and how to align people with differing values to support each other in achieving the same objective.
  • How to keep building your team morale and performance.

Driving Performance - 13 January 2022

The focus of this session will be:

  • Measuring the outputs of the processes put in place to ensure that the identified culture is embedding and self-sustaining.
  • Measuring the level of capabilities skills exhibited at the appropriate levels of the organization to support and build upon the culture required.
  • Measuring and reinforcing the behaviour required from stakeholders at all levels of the organization, to sustain the environment that will be observed and experienced. Giving feedback to key stakeholders on performance and improvement.

Developing the Team and Leading Change - 20 January 2022

The focus of this session will be:

  • Identification of the drivers for change – how to spot them, identifing the natural consequences of the status quo or change, and use them to lead change
  • Creating a powerful team to lead the change, the skills and attitudes to look for or create within the team, and how to develop the team to ensure that the delivery is possible

The sessions will be structured to be stages in a business development process. Developing a business culture has the potential to be too abstract, so the focus at every session will be for the participants to have specific action steps to begin during the session, and complete between sessions.

At each subsequent session, participants will be expected to discuss how they have applied the material covered during the previous session, so that clear connections and progress can be made.

This approach grounds the business development process in practicality, and ensures that the material covered will be used immediately, and that the processes begun during the sessions can be sustained when the participants return to apply them in their business environment.

What can you expect from attending the programme?

If you're a Director or Senior Manager in a company, this programme is designed for you to make a real difference in the ability of your business to consistently achieve objectives.

This programme will give you the tools you need to make your business thrive and survive.

Course delivery

The course will be delivered online with full participation from all attendees. You will be sent a calendar invite along with your link to access the session following receipt of your booking.

Who is the trainer?

The course trainer is Charles Barnascone. Charles is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering training solutions in an innovative way and providing business development support.

If you want to discuss this programme in more details please contact Vicki Thompson on 0333 320 0333 ext 2153 or email

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