Digital Upscaler Case Studies

Take a look at our case studies to learn more about how specialist technology advice and support has helped SMEs across Derbyshire, Nottinghamshire and Leicestershire scale up and improve growth.

If you're an SME looking for Digital Technology advice and support you could be eligible to access help through the Chamber's Digital Upscaler or East Midlands Accelerator projects.

Book a discovery call today to find out how to sign up - Advice Line: 0330 053 8639 or Email:


Circle Cruise Website

Learn how the Digital Upscaler project helped Cruise Circle to successfully set sail on an ambitious digital transformation journey

Business: Circle Cruise, Derbyshire
Sector: Travel Agency
Support Accessed: £26,250 Grant and Specialist Advice

When husband and wife team, Jason Daniels, and Danielle Nemeth, acquired independent specialist travel agent, Cruise Circle from its previous owners in 2009 they had a clear vision to evolve it into an online travel provider that was ahead of the curve in the cruise travel sector.

Having already completed the initial stage of a new website build, prior to engaging the Digital Upscaler Project, Cruise Circle received invaluable one-to-one advice from Digital Technology Adviser Jason Roper to help elevate the platform. Crucially, this has seen them transform online capabilities and radically improve their customers’ online experience by implementing new features and automation functionality that will now support the realisation of Cruise Circles wider growth ambitions. 

Their plan from the outset was to harness the potential offered by digitisation to create an unrivalled customer experience, something that the Digital Upscaler Project helped them achieve.


Datalink Electronics - Mariam Smith and Michael BelcherLearn how specialist support from the Digital Upscaler project helped Datalink Electronics power-up its digital transformation

Business: Datalink Electronics, Leicestershire
Sector: Electronics Design and Manufacturing

Support Accessed: £23k Grant and Specialist Advice

As part of their ongoing upscaling strategy, Datalink Electronics received substantial support from the Digital Upscaler project, in the form of grant funding and expert-led digital advice from Digital Technology Adviser, Prashant Gandabhai.

The business needed to accelerate its digital transformation strategy to drive cost and time efficiency across the business. In addition, it became business-critical to bolster IT capabilities to react to emerging business challenges arising from the pandemic. To meet these objectives would mean investing heavily in upgrading their IT infrastructure, including procuring a new high-spec operational server and upgrading their MRP (Material Requirements Planning) system.