Description
Inclusive and accessible communication is no longer optional—it’s essential. Many HR professionals unknowingly create barriers in their recruitment, onboarding, and internal communications, excluding talented individuals, especially those who are neurodivergent or disabled.
This webinar will explore how HR teams can apply accessible marketing principles to job adverts, employer branding, and employee engagement strategies to attract, retain, and support a diverse workforce.
Overview
What’s covered?
- The Foundations of Accessible Marketing in HR – Understanding what accessibility means in recruitment and employer communications.
- Common Barriers in HR Marketing – Identifying unconscious exclusion in job descriptions, hiring processes, and employee engagement strategies.
- Practical Steps for Inclusive Communication – Tips on accessible job postings, social media hiring campaigns, internal communications, and onboarding materials.
- Legal and Ethical Considerations – Ensuring compliance with the Equality Act 2010 while implementing a genuinely inclusive workplace.
- Case Studies and Best Practices – Real-world examples of businesses successfully integrating accessibility into their HR and employer branding strategies.
There will also be an opportunity to ask questions and discuss real-life challenges HR teams face in implementing accessibility.
Who should attend?
- HR professionals
- Talent acquisition and recruitment teams
- Internal communications specialists
- Business leaders responsible for people management
