Advanced Sales Excellence

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Description

Two-day course running 15 and 21 January 2026

Your business could be eligible for fully funded access to this course through the Chamber's Accelerator Programme. To learn more please contact vicki.thompson@emc-dnl.co.uk - 07469 148833

The Advanced Sales Excellence programme strives to improve outcomes from business meetings through a more structured and focused approach to selling and negotiating.

The programme aims to drive business performance through a well-planned approach and solid meeting framework, helping delegates to understand each stage of the sales process and the importance of creating a clearly differentiated solution for their clients.

Overview

Day one
- Preparing for the meeting by planning your objectives and approach
- Where to find information to help you prepare and creating a structure for the meeting
- Getting the meet and greet right
- Getting rapport quickly and encouraging the client to talk and open up - finding out client needs
- Structuring your questioning technique around SPECIFICS
- Asking the right questions to be able to design your solution and help the client develop the business case at the same time so that if they need to involve others they gain buy-in quickly.
- Identifying the key motivators of the client and using them to prepare for objections

Day Two
- Constructing a value proposition which the client will find attractive and want to buy.
- Presenting the value proposition in a way that feels positive for you and compelling for the client
- Negotiating the solution and dealing with concerns/questions or objections quickly and elegantly using the LATACC process so the client feels answered and reassured.
- Closing naturally so that the client wants to go ahead
- Finalising the details with the client and addressing the needs of other influencers to the purchase decision so that the sale is secure and more likely to lead to further business in the future
- The course is a combination of a taught theme or structure, then practical application through role play and discussion/reflection

The course is aimed at
- Field Sales professionals or those moving into such roles
- Account Managers and anyone in a client facing role
- Those who want to improve their commercial skills
- Sales people who operate in price sensitive markets
- Individuals who want to increase conversion rates, average order values and profit margin

Outcome

This two-day course will provide delegates with the confidence and toolkit to run highly effective meetings with clients, positively impacting on closure rates, average order value and margin.

The training takes place over two separate days, with time between, to put skills into practice and then take them onto the next layer. This promotes better learning and embedding of the skills learnt.

Additional Information

This course is delivered from the Chambers modern training facilities and is limited to a maximum of 12 delegates to allow for learning.

Lunch and refreshments are provided as part of this course. Please note, there is no requirement for delegates to bring any stationery or IT equipment unless otherwise stated in the joining instructions

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