Advanced SEO

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Description

**Please note this workshop has had a change of venue and will now be delivered at Strelley Hall, Nottingham.**

This workshop is part of the Digital High Growth Academy.

Advanced SEO:
If you’re already on top of the basics of SEO and want to further improve your website’s rankings, this workshop is for you. Building on our Modern SEO workshop, you’ll learn more about dealing with indexing issues, how to improve the user experience of your website, providing signals of E-E-A-T, analyzing Search Console and other data, plus tips on using structured data and image optimisation. There is also information about improving your site’s visibility in AI search, such as Google’s AI Mode and ChatGPT web search, along with ideas on how to utilize generative AI in SEO processes.

Overview

Who should attend?
This workshop is aimed those who are already familiar with basic SEO concepts and have undertaken practical SEO on a website.

What’s covered:
• Use Google Search Console data to find keyword opportunities and spot issues like cannibalisation and mismatched intent
• Understand the reasons some pages don’t get indexed and how to fix them
• Know how and when to implement canonicalization and noindexing to prevent search engines indexing unwanted pages
• Understand the Core Web Vitals measurements and how to find the causes of any issues you have
• Be able to review your page content, structure and styling to improve the user experience
• Improve your signals of experience, expertise, authority and trust (E-E-A-T) through the information on your site and external signals across the web
• Implement structured data for relevant information in your web pages
• Optimise your images to rank in image search and for use in rich snippets
• Be able to find link opportunities for your website and know how to utilise them
• Choose the tools you need to undertake advanced search engine optimisation, from keyword research to competitor link data
• Understand the differences in how AI search works and how to optimize your content for it
• Utilise AI tools for SEO processes such as content writing without compromising quality

Additional Information

Digital High Growth Academy is a programme of workshops brought to you by East Midlands Chamber. It is aimed at businesses in the EMCCA region.

Eligibility:

This workshop is open to eligible high growth businesses located in Derby, Derbyshire, Nottingham and Nottinghamshire that can demonstrate 20% annual growth in revenue, employment, or market share over the past three consecutive years.

You must be registered on the High Growth Accelerator project.

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

This event is available for: Eligible SMEs

9:30am - 4:00pm

In-Person

Strelley Hall, Nottingham, NG8 6PE

This Event is now fully booked.

Members must Sign in / Register to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Hannah Kerridge on 07741 163242 or email hannah.kerridge@emc-dnl.co.uk

Presenters & Panelists

Ian Lockwood

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Presenters & Panelists

Ian Lockwood

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