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Business Growth

Attracting and Welcoming Walkers and Cyclists

Hospitality & Visitor Economy, Marketing

19/06/2024 9:30 am

19/06/2024 4:00 pm

Horsley Lodge, Ilkeston, DE21 5BL

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For further information on this event, please contact: Hannah Kerridge on 07741163242 or email


This workshop is an informative resource for adapting and preparing your facilities in order to become more walker and cycle friendly.

The workshop offers tremendous value to tourism businesses seeking to enhance their appeal to a broader audience.


What’s covered
• Benefits of walking and cycling tourism
• The local offer
• Understanding walkers and cyclists
• Marketing, welcoming and providing for guests
• Inspiration from other tourism businesses
• Understanding your visitors journey
• Developing immersive cycling and walking experiences
• Getting the most out of walking & cycling festivals
• Followed by Q&A

Presented by Experiential Tourism Expert Chris Brant from Unmissable England. Chris has worked with hundreds of tourism businesses across the country in developing experiences and supporting businesses to adapt and welcome walkers and cyclists. Chris is no stranger to the Peak District having worked previously for the Peak District National Park Authority.

Providing invaluable insights into the growing trend of sustainable and experiential travel. With a focus on walkers and cyclists, businesses can learn how to align their offerings with eco-friendly practices, tapping into a market of environmentally conscious travelers.

What outcomes can you expect from joining us

What outcomes will be achieved?
This workshop will equip participants with strategies to create engaging and authentic experiences that resonate with those seeking a slower, more immersive exploration of destinations. By understanding the preferences and needs of walkers and cyclists, businesses can tailor their services to cater to this demographic, leading to increased customer satisfaction and loyalty.

There is a growing trend toward experiential travel, and walkers and cyclists often seek unique and immersive experiences. Tourism businesses that cater to these preferences may find increased demand. In the second half of the workshop we will deliver training on how businesses can develop new bookable experiences aligned to these audiences.

We will conclude by looking at successful walking and cycling festivals and how businesses can get involved locally.

Speaker: Chris Brant
Chris has a wealth of knowledge, skills and experience in developing immersive visitor Experiences that tell the stories of a destination, working with a wide range of businesses; from photographers, restauranteurs to rangers and farmers.

Additional Information

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber’s Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover/ Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Hannah Kerridge on 07741 163242 who will approve your booking)
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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