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Workshop

Branding, From Bland to Brilliant: Make Your Business Unforgettable

Marketing

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Description
In a noisy market, blending in means being overlooked. This practical, hands-on workshop helps small business owners and marketing teams transform their business from forgettable to irresistible.

You’ll discover how to define a clear, authentic brand, position yourself confidently in your market, and tell your story in a way that connects with the right audience.

By the end of this full day session, you’ll have clarity, confidence, and a toolkit of actionable ideas to make your business unforgettable — for all the right reasons.
Overview
Who should attend?
This workshop is perfect for small business owners, marketeers, freelancers, and entrepreneurs who are ready to stand out and grow.

What’s covered:
Foundations of a Brilliant Brand
• Welcome and introductions
• Why most businesses blend in — and how to avoid it
• What makes a brand unforgettable?
• Identifying your unique value and defining your “why”
• Activity: Your Brand Audit — what’s working, what’s not
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Crafting Your Brand Identity
• Finding your ideal audience and what they care about
• Crafting your brand personality and tone of voice
• Activity: Create your brand statement in one sentence
• Examples of small brands doing it brilliantly
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Positioning and Storytelling
• Positioning: How to claim your place in the market
• Differentiation: How to stand out from competitors
• Activity: Map your market and find your niche
• Why stories matter in business and how to tell yours
• Activity: Craft your brand story using a simple framework
• Personal action plan: 3 things to do this month
• Q & A and feedback
Outcome
What outcomes will be achieved?
• A clear, authentic brand statement
• Your unique positioning mapped out
• A draft of your brand story
• A personalised action plan
• Confidence to show up and stand out
Additional Information

Eligibility:

This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

 

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

 

The project is funded by the UK Government through the UK Shared Prosperity Fund.

This event is available for: Eligible SMEs

9:30am - 4:00pm

In-Person

Derby Conference Centre, Derby, DE24 8UX

This is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.

Members must to purchase member only tickets

In stock

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Emily Perkins on 07388 990 898 or email emily.perkins@emc-dnl.co.uk

Presenters & Panelists

Lindsey Newman-Wood
Learn more