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Description

In a noisy market, blending in means being overlooked. This practical, hands-on workshop helps small business owners and marketing teams transform their business from forgettable to irresistible.

You’ll discover how to define a clear, authentic brand, position yourself confidently in your market, and tell your story in a way that connects with the right audience.

By the end of this full day session, you’ll have clarity, confidence, and a toolkit of actionable ideas to make your business unforgettable — for all the right reasons.

Overview

Who should attend?
This workshop is perfect for small business owners, marketeers, freelancers, and entrepreneurs who are ready to stand out and grow.

What’s covered:
Foundations of a Brilliant Brand
• Welcome and introductions
• Why most businesses blend in — and how to avoid it
• What makes a brand unforgettable?
• Identifying your unique value and defining your “why”
• Activity: Your Brand Audit — what’s working, what’s not
________________________________________

Crafting Your Brand Identity
• Finding your ideal audience and what they care about
• Crafting your brand personality and tone of voice
• Activity: Create your brand statement in one sentence
• Examples of small brands doing it brilliantly
________________________________________

Positioning and Storytelling
• Positioning: How to claim your place in the market
• Differentiation: How to stand out from competitors
• Activity: Map your market and find your niche
• Why stories matter in business and how to tell yours
• Activity: Craft your brand story using a simple framework
• Personal action plan: 3 things to do this month
• Q & A and feedback

Outcome

What outcomes will be achieved?
• A clear, authentic brand statement
• Your unique positioning mapped out
• A draft of your brand story
• A personalised action plan
• Confidence to show up and stand out

This event is available for: Eligible SMEs

9:30am - 4:00pm

In-Person

The Bridge Skills Hub, Worksop, S80 1DT

This is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.

Members must Sign in / Register to purchase member only tickets

In stock

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Ryan Hodson on 07741 332 793 or email ryan.hodson@emc-dnl.co.uk

Presenters & Panelists

Lindsey Newman-Wood

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Branding, From Bland to Brilliant: Make Your Business Unforgettable

Description

Overview

Outcome

Presenters & Panelists

Lindsey Newman-Wood

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