Building an investible business: How to go from chasing capital to attracting capital

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Description

Learn how to move from chasing capital (cold outreach, generic pitches, hoping investors say yes) to attracting it (building a business investors actively seek out).

Overview

What you’ll learn:

- Diagnose the investibility gap: Identify the specific gap between "good business" and "investable business," and assess where your business currently sits.
- Understand investor logic: Learn how investors actually evaluate risk and return, and identify the core drivers of investor decisions.
- Build a fundable narrative: Walk away with a framework for closing the information and expectation asymmetry that causes most fundraising conversations to fail.

Outcome

Description:

Every founder wants funding. Very few understand what makes a business fundable. That gap - between wanting capital and being investable - is where most fundraising efforts stall.

This workshop introduces the investibility framework, showing founders how to move from chasing capital (cold outreach, generic pitches, hoping investors say yes) to attracting it (building a business investors actively seek out). We'll unpack the difference between a good business and an investable one, why traction alone doesn't guarantee funding, and how information and expectation asymmetry between founders and investors quietly kills good deals before they start.

Founders will leave with a practical lens for assessing their own investibility - not generic fundraising tips, but the underlying business fundamentals investors actually screen for. Whether you're pre-raise, mid-raise or knowledge-seeking, this session reframes fundraising as a byproduct of building right, not a separate skill to master.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started. Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business. Grow your business with confidence - whether you're starting out, scaling up, selling overseas, or sharpening your digital skills, the Business Academy offers free support.

Speakers:
Davies Okeowo
Founder, PitchHub Ltd

Davies Okeowo is the founder of PitchHub Ltd and a leading voice on investment readiness. He helps founders raise capital and helps investors source high-quality opportunities; solving the information and expectation asymmetry that often stalls deals. His work has empowered founders globally to build investable businesses and successfully close funding rounds.

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Building an investible business: How to go from chasing capital to attracting capital

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