Digital Upscaler - Get To Grips with GA4(Google Analytics) & Converting More Visitors into Sales

With Google Universal ceasing to work from 1 July 2023, it is imperative to get GA4 properly set up as soon as possible. This workshop will show you how to get everything you want from GA4 and understand more about your website visitors, followed by comprehensive tips on generating more conversions from your site.
**This is a two-day workshop taking place on 28 March 2023 and 29 March 2023. By booking you are confirming your attendance on both dates.
GA4 is completely different to Google Universal and data cannot be shared between them, making it essential to fully understand how to set up GA4 and how to use its new reporting interface. Many people are left bewildered by the new system and cannot find the reports and data they want, so the first day of this workshop will walk you through the set up from first principles to creating reports to replicate the ones we’re all used to from Universal Analytics and the new features that add power beyond Universal Analytics’ capabilities.

The second day explains the principles of conversion rate optimisation and features a wealth of practical tips and examples to help you improve your website and convert more visitors into sales and leads – all of which is measured with GA4 of course! You’ll learn everything from the psychology of decision-making to the principles of good user experience.