Driving traffic with Search Engine Optimisation (SEO)

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Description

Maximising your SEO is crucial to improving your online brand awareness. Want the secrets to international SEO success? Don't miss out on learning how to make your website more visible and increase your sales..

Overview

Understand key elements of SEO for business growth

How to identify and capitalise on opportunities

How to avoid risks and half measures of SEO

Outcome

Search engine optimisation needn’t be a mystery to exporters – the main methodologies that drive rankings, traffic and enquiries are well established but there are some nuances to consider.

This is especially the case with Google updating its algorithm more frequently. With over 8.5 billion searches per day on Google alone, reliance on search is still increasing across all sectors.

Globally, a third of customers discover new brands and suppliers using search engines, demonstrating the importance of making sure your brand is at the top of the list when customers are browsing on search engines. Search Engine Optimisation is more powerful than Social Media, TV, and print advertising, for yielding the visibility businesses need to grow their brand, so maximising the SEO potential of your website should be at the top of your to-do list.

In this session, Martin will outline the most cost-effective SEO methods, outline the key pitfalls to avoid and bring you up to speed on what we know (and don’t know) about how Google is currently evaluating sites

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Martin Calvert

Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.

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Driving traffic with Search Engine Optimisation (SEO)

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Martin Calvert

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