There are many reasons why companies may wish to introduce their products/services into new markets, however each target market may require a slightly different approach. A well-considered market entry strategy provides a business with a roadmap to successfully enter international markets
Overview
Content:
Rationale for new market(s)
Refining your USP
Ease vs Potential
Market entry options
Factors influencing choice of market entry
Developing market entry options
Implementing strategy
Outcome
This half day course explores the many options for market entry, providing guidance on key factors which may influence your choice.
This is an interactive, online session which is suitable for new novice exporters who are looking to expand their presence in international markets.
Becky Stark has been an accredited member of the Institute of Export for twenty years and runs her own business, Stark Export Focus, delivering international trade support, advice and training to companies across the UK. Becky has extensive experience of delivering training for the DIT and British Chambers of Commerce, offering accredited and independent public and in-house courses which encompass both the practical and strategic aspects of international trade. She takes great pride in her interactive delivery style, the rapport she develops with delegates and the high levels of customer satisfaction.
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