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Generation Next

Generation Next Members Only – The Importance of Data Analytics

Personal Development, Digital & IT

07/06/2024 9:30 am

07/06/2024 10:30 am


Generation Next Members: Free

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For further information on this event, please contact: Generation Next Team on 0333 320 0333 or email


With fast-evolving markets and changing business landscape, data analytics has become an essential part of business. It has become a necessity for businesses to leverage opportunities, deliver services and retain customers with ever-growing data stored in the systems.


We are all aware of the advancements in Artificial Intelligence and its continued development. The basis of all of the intelligence is raw data. Understanding of data analytics helps you convert raw data to intelligent insights helping businesses make better decision-making and foster business growth. The small and medium-sized businesses still haven’t adopted data analytics to its full potential and that is where our guest speaker sees the future. The virtual event will take you through the key concepts of data analytics and give insights into the methodologies to deliver data-led solutions.

What outcomes can you expect from joining us

• Understanding and importance of data analytics
• Learning best practices in data analytics
• Demonstrating approaches to data-led solutions

Steven Lowe

Having worked in data analytics for two decades, Steven have had the privilege of contributing to the growth and development of several global companies by shaping their data strategies. Whether it's crunching numbers or uncovering insights, his passion for analytics drives him in every project. Recently, he has founded Lucid Data Ltd, which is a data analytics consultancy focussed on helping SME businesses use their data to drive growth. When he’s not immersed in datasets or crafting BI dashboards, you'll likely find him hitting the gym for a workout or enjoying quality time with my family.

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