Getting more from GA4: Beyond the Basic Reports

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Description

Out of the box, GA4 can feel limited compared to the old Universal Analytics, but with knowledge and the right setup, it’s a powerful tool that can provide deep insights into website user behaviour. From simple reports such as on-site search terms and social media traffic, to funnels and path explorations, this webinar shows how to get the most out of GA4.

Overview

What's covered:
• Events & parameters – how to gather additional data in GA4
• Custom dimensions – making events more useful and getting the information you want in your reports
• Creating custom reports and adding them to the reports menu
• Getting alerts from GA4
• Using Explorations
• Creating segments and filtering data

Outcome

By the end of the webinar, you will know how to create your own reports, access data not available in the standard reports and segment your data to find greater insights.

Additional Information

Eligibility:

This webinar is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

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Presenters & Panelists

Ian Lockwood

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Getting more from GA4: Beyond the Basic Reports

Description

Overview

Outcome

Additional Information

Presenters & Panelists

Ian Lockwood

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