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Business Growth

Marketing & Brand Development

Marketing, Sales & Marketing

13/03/2024 9:30 am

13/03/2024 4:00 pm

Mansfield Innovation Centre, Mansfield, NG18 5BR

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For further information on this event, please contact: Emily Gascoyne on 07741 904395 or email


It’s time to put your knowledge into action! In this action planning workshop, we’ll help you transform theory into practice, equipping you with the tools you need to create robust action plans to take back to your business.


What’s Covered
We will begin with a refresher of the topic to ensure everyone is comfortable with it and get reactions. This will be followed by a series of interactive tasks to help you complete the process for your own business, and then share your ideas in a safe classroom environment. By the midway point, you should have an outline of your plan!

We’ll also cover other topics, such as how and where to find data to base decisions on, how to avoid conflict with other senior decision makers, and the pitfalls they may come across.

In the second half, we’ll focus on brand development, and then dive into a series of interactive group tasks. You will walk through your experience as a brand manager/ owner and identify challenges or pitfalls. You’ll write this up using the course materials and record it in a table for you to take away back to the office.

We’ll also present methods for solving challenges, leaving you with a clear playbook of either what to do, or at the least, a clear understanding of how to do it.

Join us for an exciting day of learning and development for your business!

What outcomes can you expect from joining us

What Outcomes will be achieved

After this session, you’ll be equipped with the foundations of a robust marketing strategy. We’ll arm you with a toolkit of brand development methods to take your business to the next level.

Some of you will be ready to hit the ground running, confidently putting your newfound knowledge into action. Others will have all the tools and guidance necessary to do further exploratory work outside the session, and be clear on how to move forward with the task.

No matter your starting point, we’re confident that you’ll leave this seminar feeling energised and empowered to take your marketing strategy to new heights. Get ready to crush your business goals!

Mark Smith

Mark Smith founded The Brand Strategy with a passion to help businesses sustainably find the best way for them to go to market. Having been client-side for twenty years, the swap to agency-side brought with it a commercial mindset and action-oriented approach. Educated in marketing to doctoral level, Mark is a Fellow of the Chartered Institute of Marketing – having maintained the status of Chartered Marketer for over fifteen years.

Additional Information

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester CIty; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

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