Mastering Graphic Design with Canva and Adobe Express

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Description

Visual content drives engagement, builds brand recognition and communicates your message faster than any other medium. With professional-quality design now accessible through user-friendly platforms like Canva and Adobe Express, businesses of all sizes can create stunning graphics without expensive software or extensive design experience.

From establishing a cohesive brand kit to creating animated content that captures attention, this hands-on workshop will transform your approach to visual marketing. You'll leave with ready-to-use templates, branded assets and the confidence to maintain consistent, professional visuals across all your marketing channels.

**This workshop is open to Nottingham city businesses only. Please note due to limited availability we can only allow one booking per business per workshop topic.**

Overview

Who should attend?
Business owners, marketers, small business teams and entrepreneurs who want to create professional graphics in-house using accessible, cost-effective design tools.

What you'll need: A laptop or tablet with Wi-Fi or data connectivity. We'll be working directly in Canva and Adobe Express during the session.

What's covered:
• The importance of visual content in digital marketing and brand consistency
• Understanding and auditing your existing brand assets and visual identity
• Setting up comprehensive brand kits in both Canva and Adobe Express
• Creating professional branded graphics from scratch
• Effective product and service imagery
• Introduction to simple animation tools and motion graphics for enhanced engagement
• Designing print materials: flyers, business cards, and promotional materials
• Integrating QR codes for seamless digital-physical marketing bridges
• Building template libraries and controlling team access and editing permissions
• Leveraging stock imagery, video and music libraries effectively
• Exploring AI-powered design features and content generation tools
• Hands-on creation sessions with real business applications.

Outcome

What outcomes will be achieved?
• Complete brand kits established in both platforms, ready for immediate use
• Professional templates created specifically for your business needs
• Practical skills in creating graphics for multiple formats and platforms
• Understanding of animation tools to add motion to your visual content
• Ready-to-use marketing materials including flyers and business cards
• Team workflow systems established with appropriate access controls
• Confidence to maintain consistent, professional visual branding across all channels.

Additional Information

Eligibility:
This workshop is only open to established enterprises located in Nottingham city.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

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Presenters & Panelists

Paul Ince

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Mastering Graphic Design with Canva and Adobe Express

Description

Overview

Outcome

Additional Information

Presenters & Panelists

Paul Ince

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