"Greenwash". "Greenhush". Or even "Green-yawn" - OK we made that last one up.
The pitfalls of saying the wrong thing when sharing your environmental plans with staff and particularly the outside world are many.
Over claim and you risk getting caught out.
Say nothing and you look part of the problem.
Use boring language and no-one will care. In this session we'll share tips on how to make your environmental aims really land with your people and your customers.
Led by award-winning former BBC correspondent Richard Smith
Overview
This session will be delivered by PS:Planet, a new consultancy co-founded by the people behind BAFTA Albert. You'll probably have seen the Albert logo if you ever watch a TV programme right to the end of the credits. The project brought together rivals across the UK TV industry to collaborate on taking action on climate change and the environment.
PS:Planet Director Richard Smith - who'll be delivering this session - has also led sustainability teams at the BBC, The University of Manchester and English Heritage.
Additional Information
Data Sharing Statement: By submitting a booking for this event, you acknowledge and agree that your personal information (including your name, contact details, and any other booking-related data) will be shared with the CityFibre project leads for the purposes of event coordination, communication, and project engagement. Your data will be handled securely and used only in connection with this event and related project activities.
PS:Planet, a new consultancy co-founded by the people behind BAFTA Albert. You'll probably have seen the Albert logo if you ever watch a TV programme right to the end of the credits. The project brought together rivals across the UK TV industry to collaborate on taking action on climate change and the environment.
PS:Planet Director Richard Smith will deliver this session and has also led sustainability teams at the BBC, The University of Manchester and English Heritage.
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