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Workshop

Selling for Non-Sales People

Sales

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Description
There are many instances when a ‘sales support person’, usually involved in the implementation or delivery of a product or service, can have significant influence on the level of present and future business from that client. In fact non-sales people probably generate more trust and future business in just these situations.

The time to promote added value services and products is at the point when the client has just had a successful installation or completion of one project or are talking with a ‘technical’ person they feel they trust.

Your support people also need to understand the influencers involved. They have easier access to the ‘insider’ information the sales approach needs, and need the ‘commercial skills’ to ask the right questions to gain further business opportunities and close them or feed them to their colleagues to secure more added business.
Overview
Course Programme in detail
• Gain rapport fast using verbal and non-verbal communication either on the telephone or face to face
• Using technical credibility as a sales tool
• Knowing who to contact and how to approach the discussion
• Developing confidence in the non-sales role
• Identifying your clients values and motivators to buy
• Powerful questions to help your client become clear on the right solution, your solution
• Understand the roles played by multiple decision makers in the client buying process
• Objections and questions - how to answer them to help the sales process
• Getting people to commit
Outcome
In this course we will discuss and practice simple methods to identify the clients motivations in buying a given product or service.

We will create with you, a series of questions to ask, to understand what an additional product or service is really worth to your client, and therefore how to represent exceptional value to them. We will review the sale influencers within each of your clients, and the information you can gather to help the sales effort and where to find it.

Imagine having a series of simple to apply and yet very powerful techniques available to you to identify what motivates your clients to buy, how to represent value in their language, and how to gain further sales opportunities for you and your colleagues.
Additional Information

Eligibility:

This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

 

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

 

The project is funded by the UK Government through the UK Shared Prosperity Fund.

This event is available for: Eligible SMEs

23rd September 2025

9:30am - 4:00pm

In-Person

Cromford Mills, Matlock, DE4 3RQ

Registrations for this workshop have now closed. Please visit our events page to see upcoming dates.

Members must to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Suzy Link on 0333 320 0333 or email suzanne.link@emc-dnl.co.uk

Presenters & Panelists

Charles Barnascone
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