Selling for non-sales people

Sales & Marketing

20/09/2024 9:30 am

20/09/2024 4:30 pm

East Midlands Chamber - Nottingham, Nottingham, NG2 1EP

Chamber Members: £285

Non-members: £370

*All our business prices are excluding VAT at 20%

Book a place


For further information on this event, please contact: Business Training Team on 0333 320 0333 or email


There are many instances when a ‘sales support person’, usually involved in the implementation or delivery of a product or service, can have significant influence on the level of present and future business from that client. In fact non-sales people probably generate more trust and future business in just these situations.

The time to promote added value services and products is at the point when the client has just had a successful installation or completion of one project or are talking with a ‘technical’ person they feel they trust.

Your support people also need to understand the influencers involved. They have easier access to the ‘insider’ information the sales approach needs, and need the ‘commercial skills’ to ask the right questions to gain further business opportunities and close them or feed them to their colleagues to secure more added business.


Course Programme in detail
• Gain rapport fast using verbal and non-verbal communication either on the telephone or face to face
• Using technical credibility as a sales tool
• Knowing who to contact and how to approach the discussion
• Developing confidence in the non-sales role
• Identifying your clients values and motivators to buy
• Powerful questions to help your client become clear on the right solution, your solution
• Understand the roles played by multiple decision makers in the client buying process
• Objections and questions – how to answer them to help the sales process
• Getting people to commit

What outcomes can you expect from joining us

In this course we will discuss and practice simple methods to identify the clients motivations in buying a given product or service.

We will create with you, a series of questions to ask, to understand what an additional product or service is really worth to your client, and therefore how to represent exceptional value to them. We will review the sale influencers within each of your clients, and the information you can gather to help the sales effort and where to find it.

Imagine having a series of simple to apply and yet very powerful techniques available to you to identify what motivates your clients to buy, how to represent value in their language, and how to gain further sales opportunities for you and your colleagues.

Charles Barnascone

The course leader for this event is Charles Barnascone. Charles is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering training solutions in an innovative way and providing business development support.

Additional Information

This course is delivered from the Chambers modern training facilities and is limited to a maximum of 10 delegates to allow for space.
Lunch and refreshments are provided as part of this course.
Please note, there is no requirement for delegates to bring any stationery or IT equipment unless otherwise stated in the joining instructions.

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