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Description

Discover how artificial intelligence is revolutionising search engine optimisation (SEO). This session explores AI-powered tools, changes in search algorithms & results, and ways to utilise AI in SEO. Learn how AI improves keyword research, content creation, and how to stay competitive in an evolving search landscape.

**This workshop is open to established businesses located in Amber Valley, Chesterfield, Derbyshire Dales, Derby City, Erewash, High Peak, North East Derbyshire and South Derbyshire.**

Overview

Who should attend?
This session is aimed at anyone responsible for SEO for a website or content writing/optimisation. No technical knowledge is required and the information is applicable to any type of website or business.

What's covered:
AI offers valuable tools to improve SEO efficiently, but improper use can harm rankings. The session covers essential AI tools for SEO and outlines best practices to avoid negative impacts. You’ll learn how to use AI productively and avoid the pitfalls, from generating content ideas to writing large amounts of text and implementing technical features in your website. Explore ways to use common AI tools and see examples of how they can make SEO tasks quicker and easier.

Outcome

After attending this workshop, you will understand the following:

• What is AI: What we mean by AI in the context of search engines and content creation, including Large Language Models and how these are used by search engines.

• The impact of AI search: From AI Overviews to AI Mode, Perplexity and ChatGPT Search, see how these new forms of search impact websites & traffic.

• How AI search results work: Understand the differences between traditional search and AI search, including query fan-out and retrieval augmented generation.

• How search engines treat AI-generated content: Why it is not automatically “bad” and what signals search engines are looking for.

• Characteristics of copywriting that ranks for AI: How you can structure and word your content to work best with the way AI search engines process content.

• Using AI writing tools: How they differ, which features are valuable and whether they’re worth paying for.

• Prompt writing: The best ways to prompt AI tools to generate ideas and content that you can use on your website.

• Uses of AI for SEO: Beyond simply writing text for you, other ways AI tools can undertake SEO tasks and make life easier.

• Custom GPTs: Examples of custom GPTs (formerly plugins) that add functionality and data to enhance your SEO efforts.

Additional Information

Eligibility:

This workshop is open to established businesses located in Amber Valley, Chesterfield, Derbyshire Dales, Derby City, Erewash, High Peak, North East Derbyshire and South Derbyshire.

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

This event is available for: Eligible SMEs

4th March 2026

9:30am - 12:30pm

In-Person

Novotel Nottingham East Midlands, Nottingham, NG10 4EP

This is a funded event and will be subject to eligibility questions during the checkout process to ensure you match the required criteria.

Members must Sign in / Register to purchase member only tickets

In stock

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Ryan Cragside on 07741 332 793 or email ryan.cragside@emc-dnl.co.uk

Presenters & Panelists

Ian Lockwood

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The Impact of AI on Search Engine Optimisation

Description

Overview

Outcome

Additional Information

Presenters & Panelists

Ian Lockwood

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