The One-Hour Google Ads Course

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Description

Are you looking at Google Ads for the first time or are you looking to improve your understanding of it? If so, this one-hour webinar is for you.

Join us as we explore the what, the where, the when, the why and the how around Google Ads and learn how to plan and create effective campaigns that will reach your target audience.

This one-hour webinar will introduce you to the world of Google Ads advertising including Local Search Ads, as well as how you can use them to achieve your business marketing goals.

Overview

Who should attend?
New or established business owners or employees who are part of a marketing team who has (or works for) a business who wants to explore the benefits of Google Advertising used to raise awareness of their business, business services & products.

What’s covered:
• Why Google Ads can be the perfect digital advertising platform to generate new enquiries and sales for your business
• How to control the geographical locations where your Google Ads would be visible to searchers
• When to show you Google Ads to potential customers and what to consider regarding times of day and the days of the week
• How Google Ads works – what happens when someone searches a keyword that I am bidding on?
• A brief look at Local Search Ads and how to pay per lead through these types of Google advertising

Outcome

What outcomes will be achieved?
• An understanding of the how Google Ads works
• How to research what your potential customers are searching for
• What to consider when your Google Ads matches one of your search terms
• Guidance on where to go next (signposts to full day action planning workshops) to increase their competency in specific paid google advertising areas such as search marketing, google shopping ads, display & video advertising.

Additional Information

Eligibility:

This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.

Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.

The project is funded by the UK Government through the UK Shared Prosperity Fund.

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Presenters & Panelists

Liam Lally

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Presenters & Panelists

Liam Lally

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