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East Midlands Chamber News

Nottingham-based Esendex flying the flag for RCS in the UK

Tecommunications firm Esendex will be presenting alongside Google and the GSMA at their first ever Rich Communication Services workshop on 21 June in London.


Rich Communication Services (RCS) is hailed as the next generation of SMS. From a commercial perspective, RCS aims to upgrade all branded mobile communication, from relatively rudimentary activity; sales promotions and delivery updates for example, to far richer content than we, as consumers, have ever experienced before.


This includes the ability to reschedule an appointment or complete a purchase, without ever leaving the phone’s messaging app.


In anticipation of RCS launching across Europe later this year, Esendex has partnered with leading online supermarket Ocado to create example interactive customer journeys. These will be explored during a one day workshop, offering attendees the opportunity to see RCS in action and understand the true potential of this new technology.


However, it won’t just be Esendex promoting RCS at the workshop; attendees will also get the opportunity to hear from Tim Atkinson at Google, who will be discussing RCS Business Messaging for Brands, David O'Byrne from the GSMA who will be speaking about RCS – Global Market Update and Launch Plans, and there will be a demonstration of concept RCS journeys from leading UK Building Society, Nationwide.


Esendex CEO Geoff Love said: “We are thrilled to be working alongside such a forward-thinking, ambitious company as Ocado to demonstrate the future potential of RCS. Having our friends at Google and the GSMA presenting alongside us will really help to build the picture of just how powerful RCS will be for the future of communication. We believe that RCS is the next generation of text messaging and can’t wait to show off its capabilities.”


A statement from Ocado said: “We are passionate about improving our processes and communication channels for our customers. We strive to remain at the forefront of all technological advances, which is why partnering with Esendex to develop RCS experiences for our brand seemed like the logical next step.”


Esendex will be hosting the invitation-only RCS Workshop, entitled The Future of Business Messaging, on Thursday 21 June, in London. The aim of this event is for brands to learn how Rich Communication Services can help improve their business communications and prepare for the UK launch.


To learn more about the event visit https://bit.ly/2MDQFeX.