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East Midlands Chamber News

East Midlands Chamber supports Access Generation CIC young people’s work campaign

East Midlands Chamber has pledged to support the #AccessYourTruePotential campaign to make the world of work more accessible for young people.

The campaign was launched earlier this year by a peer panel of 18 to 30-year-olds at the Leicester-based social enterprise Access Generation CIC.

It aims to highlight young people’s top concerns when applying for jobs online and has two parts – a petition encouraging other young people and supporters to back the cause, and a pledge encouraging employers to make a commitment to change.

How employers can pledge to #AccessYourTruePotential

Employers are invited to make a pledge to:

  • Embrace diversity and inclusion
  • Create entry-level roles
  • State when feedback is available
  • Provide examples of progression
  • Acknowledge receipt of all applications

Lucy Robinson, director of resources at East Midlands Chamber, said: “I am delighted to be supporting Access Generation’s peer panel campaign. It is important for businesses across the East Midlands to understand what it takes to make themselves an attractive employer to the next generation to keep their business and the region flourishing.

“I would encourage others to learn more about the social enterprise and get involved in their activities.”

Gen @ Work programme

Lucy is championing the Chamber’s new young professional network, Generation Next, and will support the social enterprise’s Gen @ Work programme.

The Gen @ Work programme, which has received funding from the Government’s Coronavirus Community Support Fund distributed by The National Lottery Community Fund, provides care leavers with real-world work experience.

Young care leavers will work on a project brief for the Chamber.

Jemma Redden, director at Access Generation, which was founded by Chris Tarry in 2016 to encourage organisations to employ inexperienced young people, said: “Giving young people a chance to experience work and a chance to compete in what is likely to be a competitive labour market is really important.

“Having a live brief from an employer will truly give our young people that opportunity. I would welcome other employers to get in touch to be involved.”

To make a pledge to #AccessYourTruePotential, visit https://accessgeneration.co.uk/accessyourtruepotential/.

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