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East Midlands Chamber News

Entrepreneur supports members' marketing success

A Nottingham entrepreneur and marketing expert is offering free support to Chamber members to help them survive and thrive in the latest round of Government lockdowns.

Victoria Prince, of Touchpoints Marketing, is a multi-award winning entrepreneur who took her unique vegan snack kit idea from Kickstarter to selling online at iconic British store Selfridges in under a year. Developing the idea alongside her own marketing business before going on to sell the growing vegan brand, she is now looking to help others by revealing the techniques which led to her success and offering five free places on her specialist marketing course offering first hand advice to SMEs and entrepreneurs.

“Setting up any business is tough,” said Victoria, who is based in Mansfield. “The current climate is just making it even harder. When Covid-19 first hit I lost 98% of my clients over night as businesses saw production end and marketing budgets cut.

“But my experiences, both recently and within other marketing roles, has helped me to see the resilience and strategies needed to make sure businesses thrive.”

Calling on businesses to take the time to review their current marketing strategy and to look at simple ways of making it work better for them Victoria is offering a series of tips and tools to help Chamber members.

The independent specialist, who has a marketing degree from Nottingham Trent University, has just under a decade of experience in corporate marketing teams having worked in a variety of multinational firms and also owned a double-award winning coffee shop in Surrey.

It is this first-hand entrepreneurial experience that has helped her to pull together Marketing MOT -  a 22 step checklist for auditing what is currently working in your business and looking at marketing methods with the greatest return on investment (ROI) and which will prove most effective in reaching your own goals.

“Throughout my career I have spent a lot of time testing and trying out techniques which would most effectively reach my target audience,” said Victoria.

“I have worked in a variety of industries and seen businesses grow anywhere from six to ten-fold from my advice. It is all about getting the right mix of engagement which perfectly taps into that target audience.”

She now helps businesses to carry out a complete audit of their own activity and assess where they can make changes to improve and grow the business by reaching a wider but more targeted audience.

“Marketing isn’t about doing more activity it is about getting the right targeted approach which offers maximum results.”

In order to help fellow Chamber members navigate the current climate Victoria is offering a series of free marketing support tools including five free places on her online Marketing MOT course, which usually costs £195.

To access targeted free support to help your business sign up at vip.touchpointsmarketing.co.uk. Not only will you receive free help on improving your pipeline and reaching your target audience but there is also a free Corona Virus support PDF for businesses and five businesses that sign up will be chosen at random to benefit from the Marketing MOT course as well.