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East Midlands Chamber News

Stratstone unveils plans for state-of-the-art BMW and MINI showroom in Derby

Stratstone has announced a multi-million-pound re-development of its existing Derby BMW showroom, bringing both BMW and MINI brands into one dedicated site.

The development, set to be completed in late 2021, will create a state-of the-art showroom with space for 17 new models, showcasing the very latest technology across the BMW and MINI range.

Located on Sir Frank Whittle Road, the 50,000sq ft site has been designed to enhance the customer experience by bringing both brands under one roof. 

Customers will benefit from a bright and modern showroom space, which will also include BMW M and BMWi zones, allowing them to explore the performance and electric vehicle ranges alongside knowledgeable product specialists.

The customer experience will be enhanced with three new delivery bays, allowing the retailer to create a personalised experience for each customer and demonstrate the full benefits of their new vehicle.

In addition to the newly designed showroom, the site will boast a 21-ramp service and repair workshop – uniquely equipped to offer a full range of services, including EV servicing. There will also be SMART repair facilities, increased space for approved used vehicles, a new two-storey car deck and outdoor EV charging points.

Bill Berman, CEO of Pendragon, owners of Stratstone, said: “We are delighted to unveil the plans for our re-development of BMW and MINI Derby. We believe this state-of-the-art facility marks a significant investment in not only the BMW and MINI brands, but also in the local community through long term job creation. We look forward to welcoming customers from across Derby into this bold new facility when we open later this year.”

During the work Stratstone BMW Derby will move to a temporary location on Chequers Rd, Derby, DE21 6EN from Monday 1 February. Stratstone MINI Derby will continue to operate from the existing MINI site on Sir Frank Whittle Road until the new facility is completed in late 2021.

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