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East Midlands Chamber News

Niche Magazine parent company Cross Productions joins East Midlands Chamber as patron

The Niche Business Awards, pictured here in 2019, is one of the major annual events in the Cross Productions calendar

The company behind Niche Magazine, the bi-monthly B2B publication that champions organisations in Leicestershire, is the latest addition to East Midlands Chamber’s list of patrons.

Cross Productions hopes to forge new partnerships in the Midlands and beyond by aligning its brand with the chamber of commerce.

While the business continues to promote businesses and projects in Leicestershire, it works with clients across the UK for its services in marketing, lead generation and digital media.

CEO Jenny Cross said: “Our team is hugely concerned with building lasting relationships that help others to thrive in business, and we have always been able to achieve this in Leicester through Niche Magazine and the Niche Business Awards.

“With Cross Productions, however, we take this so many steps further as we as a parent company are not limited by Leicestershire borders.

Becoming a patron of East Midlands Chamber is a great honour and a relationship that will help us support other businesses specifically across the East Midlands.”

Cross Productions' marketing services and working culture

Marketing mentoring is at the heart of Cross Productions’ wider support to clients. It runs a series of masterclasses, including How to write lead generation content, How to create a marketing strategy, and Understanding your audience.

The company recruits locally and has strong working practices and values. These include ensuring each employee is a “team player”, hardworking, focused on delivering to expectation, honest, approachable and has a positive can-do attitude.

Jenny added: “What makes Cross Productions different is that we invest fully in both our clients and our team.

“Taking pride in our open communication policy that cuts through the noise and ensures transparency in all aspects of our work.

“As a result, the client feels special and is always comfortable in the knowledge that we are focused on their goals.

“Our job is to find the right solution for the businesspeople we work with. This means we will never suggest an off-the-shelf package when it comes to creating a marketing strategy that works for them – we will dig deep to find out what makes their potential customers tick.

“We have a team of creative thinkers who will go above and beyond to add value to brands and we’re looking forward to sharing this even more throughout East Midlands Chamber and the companies it’s associated with.”

East Midlands Chamber chief executive Scott Knowles said: “Niche Magazine is a fantastic brand that many businesses in Leicestershire will already be aware of so we’re fantastic to be working more closely with its parent company, helping Cross Productions to grow its presence across the region.”