D2N2 Growth Hub Supporting Growth

The Power of Nudge: How to Improve Your Leadership Influence with Staff, Clients and Partners

Event Information:

Type: Business Growth

Date: Thursday, 17 September 2020

Time: 10:00am - 12:00pm

Available To: Eligible SME's

Speaker: Stuart McCord

Member Price: FREE

Non-Member Price: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

At times of rapid change and when supply chains and margins are being challenged, the ability to influence others towards preferred decisions is critical.

The changing landscape has meant there is more emphasis than ever on developing lasting relationships built on trust and mutual benefit, whilst also acknowledging the wider aspects of social value and environmental responsibility. Decisions for some may not always be easy, and their initial choice not in line with your own. Imagine then if you could present the choices to them in such a way that they shared your view and came round to your way of thinking merely by the way you presented the ideas to them, or gave a different choice or perspective?

Nudge (based on the work by Dr Richard Thaler) creates a methodology to enable the design of choices for others in such a way to influence the decisions they make and their reactions to them. Rather than telling, effective influencers “nudge” others in the right direction through how they present different choices. The techniques helps to bring about positive outcomes by minimising the resistance and confrontation associated with telling, by helping groups and individuals to willingly make the “right” choice.

This webinar will cover:

  • Understanding the concept of Nudge – how people think, make decisions & behave

  • Decisions and the link to heuristics (rules of thumb, and habits/instinct) – using this to your advantage.

  • Designing choices and creating options – how to change in the ways individuals or groups make decisions.

  • Practical methods and examples of “nudges” which have led to positive outcomes.

  • Q&A session

Who should attend

Anyone who is interested in learning more about this highly effective concept to help to bring about improved results with customers, staff, and supply chain partners.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


10.00am – 10.45pm - Webinar presentation

10.45am - 11.00am - Break

11.00am – 11.45am - Webinar presentation

11.45am - 12.00pm - Q&A

Speaker Information

Stuart is a highly experienced and engaging consultant with a career as a senior leader spanning more than 30 years and started life as an apprentice engineer. Stuart is qualified to Masters Level in Leadership & Management and has worked extensively at the most senior levels in both Manufacturing and Education Sectors. For the past 5 years he has been supporting organisation to drive up performance improvement through his work as an approved ILM Trainer and Coach at Challenge Consulting, an award winning provider of Leadership & Management Development Programmes.



Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form. Any questions please speak to your dedicated Events and Engagement Officer - Bryony Delahaye - 07741 904 395


You may also be interested in attending the accompanying webinars in this series: