AI for marketing content: Images, ads and social media that convert

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Description

Marketers now save up to two hours a day using AI tools, AI has made content cheap to produce, but craft and strategy are what make it convert. This session shows how business can combine the speed of AI with the expertise that turns content into customers.

Overview

What you’ll learn:

- Which AI tools are best suited to creating marketing images, ad creative and social content, and how effective teams and agencies combine them into practical workflows.
- How to use prompting and iteration techniques that keep AI output on-brand, conversion-focused and appropriate for different international audiences.
- Where AI delivers the biggest speed gains and where strategy, creativity and expert judgement still determine whether content converts...

Outcome

AI tools are making marketing content faster than ever to produce, and much of the result looks and sounds the same. For businesses promoting themselves in new international markets, where budgets are stretched across more channels and audiences, standing out matters more than ever.

In this webinar, Jack Mattison will show how effective marketing teams, in-house and agency-side alike, are using AI tools to create content that converts - images that people stop scrolling for, ad creative that performs and social media content built for engagement.

Working through real workflows, Jack will demonstrate how to generate and test ad variations at scale, produce on-brand visuals and build an AI-assisted content workflow for social, including adapting creative for different markets. He will also show where these tools can fall flat without experienced hands steering them, sharing techniques that lift output from obviously AI generated to genuinely effective.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Speaker:

Jack Mattison

Senior Design specialist, ICS-digital

Jack Mattison is Senior Design Specialist at ICS-digital, an international digital marketing agency based in Leeds. Combining a computer science background with years of hands-on creative experience across design and web, he works at the intersection of AI tools and marketing craft, creating visuals and campaign creative for brands across international markets. He regularly explores AI’s impact on design and specialises in showing how emerging tools translate into content that converts.

This event is available for: Anybody

11th November 2026

10:00am - 11:00am

Online

This is an external event, and you will be directed to a different website.

Members must Sign in / Register to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Enquiry Team on 0333 320 0333 or email info@d2n2growthhub.co.uk

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AI for marketing content: Images, ads and social media that convert

Description

Overview

Outcome

Additional Information

Speaker:

Jack Mattison

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