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Getting started with email marketing

Business Growth

Email Marketing

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Description
This workshop is open to businesses in Leicester and Leicestershire.

Email marketing is a popular and well-proven marketing channel for businesses of all sizes. In this one-day workshop, you’ll learn all about email marketing tools and how to use them to grow your business.

In this workshop, we’ll take you through the basics of email marketing, from choosing the right email marketing platform through to designing your first email and pressing send. You’ll learn how to manage data, create a compelling call-to-action, and monitor the results of your email marketing efforts.

This workshop is perfect for those with little or no experience in using email marketing for their business. You’ll come away with a comprehensive understanding of email marketing and how to use the common tools within different email marketing platforms.

Who Should Attend?

This workshop is for small business owners or marketing professionals who want to learn how to use email marketing to grow their businesses. No prior knowledge of email marketing or any technical knowledge is required.
Overview
What we will cover:

-Choosing an email marketing platform
-Setting up your first email campaign
-Designing your email
-Creating a call-to-action
-Measuring results
Outcome
By attending this webinar, you will:

-A comprehensive understanding of email marketing and how to use the common tools within different email marketing platforms
-How to set up your first email campaign
-How to design an effective email
-How to measure the results of your email marketing campaigns
Additional Information

This presentation is delivered in partnership with Business Gateway Growth Hub and Broadhurts Digital and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.


Please note: This event is fully funded and FREE for you to attend. In return, we ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so. Only one form per business is required. Without a completed form we cannot guarantee your place on this or future Business Gateway events. Further details will be provided upon booking.

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