BPD Summer Networking 2026

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Description

How Customer, Mindset & Visual Stories Shape Success
Stories aren’t a luxury or a “nice-to-have” — they are fundamental to how we think, connect, and make decisions. Without stories, we lose our ability to interpret the world and function as we normally would.

So what does this mean for your business?

Join us for an engaging and thought-provoking session exploring the powerful role of storytelling in shaping business success. From how your customers perceive you, to the mindset that drives your decisions, and the visual narratives that bring your brand to life — storytelling sits at the heart of it all.

This session will be led by Jenni Mackay, Founder of a CX consultancy based in Buxton (CX Heroes). Jenni also has five years’ experience as a senior customer experience specialist at Amazon and previously worked as a military intelligence officer.

Overview

What to Expect:

Insight into why storytelling is essential for human connection and decision-making
Understanding the role of customer stories in building trust and loyalty
Exploring mindset and how internal narratives shape business outcomes
The impact of visual storytelling in communicating your brand effectively
Practical ideas you can apply to your own business straight away
Networking & Host Spotlight:

This event also offers a valuable opportunity to connect with fellow professionals, share ideas, and build meaningful relationships within the business community.

We are proud to be hosted by Aquabox, an inspiring charity making a global impact. Aquabox provides safe drinking water through the use of filtration units, alongside vital humanitarian aid to crisis zones around the world. Originally established in 1992 by the Wirksworth Rotary Club, Aquabox is a registered charity managed and run by its dedicated Trustees.

Outcome

Attendees will have the chance to learn more about their incredible work and the difference they are making to communities in need across the globe.

Full address: Aquabox, Unit 10, The Hill, Cromford, Wirksworth, Derbyshire, DE4 3QL

Who Should Attend:

Peak District business owners and representatives, looking to strengthen their brand and connect more effectively with their audience

Additional Information

Why Attend:

This session will challenge how you think about storytelling and give you fresh perspectives on how to use it as a powerful tool for growth, engagement, and impact.

Refreshments will be available , including sustainably sourced fresh coffee from Ground Effect Coffee Roasters and delicious handmade chocolate samples from local producer, Hot Chocolaterie!

This event is being delivered in association with East Midlands Chamber and is supported by Aquabox, Ground Effect Coffee Roasters and Hot Chocolaterie .

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