Content Chameleon: How you can succeed with content marketing

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Description

Learn how to create content that will resonate with a global audience.

Overview

What you’ll learn:

- Use of content for international marketing – and half-measures to avoid.
- Strategies to scale up multilingual content cost-effectively.
- How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring.

Outcome

Description:

In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started. Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business. Grow your business with confidence - whether you're starting out, scaling up, selling overseas, or sharpening your digital skills, the Business Academy offers free support.

Speakers:
Martin Calvert
Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.

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Content Chameleon: How you can succeed with content marketing

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