Green your Business: Save money and attract new visitors

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Description

Visitors are increasingly aware of the environmental impact of their travels and are keen to see sustainable breaks & activities.
Come along to this engaging workshop to explore how you can improve quality and increasing profitability through practical measures such as energy and water efficiency and waste minimisation, but also activities that enhance the guest experience, such as local and seasonal food sourcing, wonderful walks and cycles from the door, unique and memorable ethical product sourcing etc.

Overview

Delivered by one of the following EQM CIC team:
Faith Johnson | EQM CIC Managing Director
With over twenty five years experience working within the environmental sector. For most of this, she has worked with and supported SMEs and micro businesses to improve their environmental sustainability though delivering the EQM award schemes, which has included environmental auditing, one to one advice and support and also a range of environmental business improvement workshops.

Emily Whitehead | Business Coach and Mentor
After a corporate career, Emily set up her first eco business nearly 20 years ago and sustainable business has been at the heart of her work ever since. Emily is a qualified business coach and mentor as well as trainer and consultant working with businesses of all sizes around the UK on their sustainability journey and brand purpose. Emily is an assessor for the EQM scheme as well as supporting with some of the training and business support aspects of the scheme.

Steph Mullen | Sustainability Consultant
An associate member of the IEMA and Carbon Literate qualified, Steph Mullen is a sustainability consultant, helping businesses to improve their impact on the planet and people. She undertakes EQM award holder assessments and monitoring, as well as a range of consultancy projects for the EQM, including workshop delivery. With over 10 years' experience in marketing and communication, and a degree in design, she is well equipped to help businesses improve their brand perception and engage stakeholders.

Outcome

The workshop will cover: the value and volume of the growing sustainable tourism market; how and where to market your credentials, including social media; and what national and local green tourism schemes are available and how participation can benefit your business.

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Green your Business: Save money and attract new visitors

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