Description
The EU Packaging and Packaging Waste Regulation (PPWR) began applying on 12th August 2026, but for most companies this marks the beginning, not the end, of the compliance journey. With numerous delegated acts, implementing measures, phased requirements and future deadlines stretching to 2040, businesses must look beyond immediate obligations and establish a long-term compliance strategy.
PPWR is also far more than a piece of standalone packaging regulation. It intersects with a wide range of EU legislation, including Extended Producer Responsibility (EPR) requirements, product sustainability obligations, chemicals restrictions, market surveillance requirements, and wider circular economy legislation. Understanding how these frameworks interact is becoming essential for any organisation placing packaged products on the EU market.
Many of the new obligations are highly technical in nature, requiring businesses to understand packaging composition, recyclability performance, recycled content requirements, supplier declarations, technical documentation, traceability, and conformity evidence. Failure to obtain reliable information from suppliers can expose businesses to significant compliance and market access risks. Due diligence throughout the supply chain is therefore becoming a critical component of PPWR readiness.
In addition, PPWR can have significant implications for a company's EPR obligations. Businesses may need to review registration requirements, reporting processes, data collection systems, authorised representative arrangements and fee exposure across multiple EU markets. Exporters that fail to understand these interconnected obligations risk disruption to their EU sales activities.
This highly detailed webinar is designed for manufacturers, brand owners, exporters, importers, distributors, packaging specialists, regulatory affairs professionals, and compliance teams seeking a practical understanding of what full PPWR implementation means in practice.
Overview
During this webinar, we will explore:
The PPWR implementation timeline and what businesses should be preparing for next.
How PPWR interacts with wider EU regulatory requirements and market access obligations.
Key technical requirements relating to recyclability, packaging design, recycled content, and documentation.
The growing importance of supplier due diligence and supply chain data management.
Practical approaches to gathering evidence and maintaining compliance records.
The relationship between PPWR and EU EPR obligations.
Common compliance challenges and areas of regulatory risk.
Actions businesses should take now to protect future access to EU markets.
Outcome
Join our PPWR expert for an in-depth examination of one of the most significant regulatory changes affecting businesses trading with the EU. Gain the knowledge, practical insights and implementation strategies needed to move beyond initial compliance and prepare confidently for the next phase of PPWR implementation.
