How to use AI to research your market and competition

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Description

Explore how AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes.

Overview

What you’ll learn:
- understand how AI-powered tools provide insights into potential markets;
- how to use AI-driven frameworks for analysing market trends and competitive landscapes;
- discover how machine learning supports strategic analysis for identifying opportunities and threats.

Outcome

Description:
Looking to future-proof your marketing and unlock new growth opportunities for your business?

Understanding your market is the key to successful business growth, both at home and overseas, and AI is transforming how this is done. In this session, you’ll explore how to harness AI-powered tools to assess and analyse new and existing markets with greater depth, speed, and accuracy.

We'll cover how to apply AI-driven research frameworks to process and interpret large datasets, uncover consumer behaviour patterns, track emerging trends, and map competitive landscapes. By learning to apply AI-powered tools and frameworks, you’ll gain the ability to analyse vast datasets, reveal consumer behaviour patterns, and detect market shifts before your competitors do.

We'll help you understand how machine learning can transform your SWOT analysis and give you a clear, real-time understanding of threats and opportunities on a global scale.

In an increasingly competitive and data-driven world, traditional market research methods are no longer enough. Businesses need faster, deeper, and more accurate insights to make strategic decisions - and that’s exactly where AI comes in.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Grow your business with confidence - whether you're starting out, scaling up, selling overseas, or sharpening your digital skills, the Business Academy offers free support.

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How to use AI to research your market and competition

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