Identifying Your Customers and Competitors

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Description

Know your customers. Beat your competition. Learn simple market research techniques to identify opportunities, sharpen your offer, and grow with confidence.

Overview

What you’ll learn:
- Understand a SWOT analysis
- Creating a Unique Selling Point (USP). Why should people buy from you?
- Identifying your core target customer.

Outcome

Understanding your customers and competitors is a crucial first step when starting a business. This session will introduce simple market research techniques to help you identify who your potential customers are, what they need, and how your business can meet those needs. We'll also explore the competitive landscape, helping you understand who else is operating in your market and what makes your offering different. By gaining a clearer picture of your target audience and trading environment, you'll be better equipped to make informed business decisions, develop effective marketing strategies, and build a stronger foundation for growth and success.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Speakers:

Chris Stevens

Head of Business Support, Swindon and Wiltshire Business and Growth Unit

Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Chris Stevens

Head of Business Support, Swindon and Wiltshire Business and Growth Unit

Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Rob Creer

Growth Hub Manager, Swindon & Wiltshire Growth Hub

Rob has a diverse background in people, customer & operational leadership coupled with an imaginative creative streak. This helps him to look at issues differently and develop innovative solutions to chunky problems.

Rob Creer

Growth Hub Manager, Swindon & Wiltshire Growth Hub

This event is available for: Anybody

3rd November 2026

12:00pm - 1:00pm

Online

This is an external event, and you will be directed to a different website.

Members must Sign in / Register to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Enquiry Team on 0333 320 0333 or email info@d2n2growthhub.co.uk

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Identifying Your Customers and Competitors

Description

Overview

Outcome

Additional Information

Speakers:

Chris Stevens

Chris Stevens

Rob Creer

Rob Creer

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