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Description

Expanding into international markets offers significant opportunities for growth, but success requires much more than simply translating your existing marketing materials. Every market has its own cultural expectations, buying behaviours, communication preferences and perceptions of value. This informative webinar explores how businesses can use the 7Ps marketing framework to adapt their products, services, pricing, promotion, processes and customer experience for overseas audiences, while also addressing the critical role of language and cross-cultural communication. Drawing on real-world export examples and international marketing best practice, attendees will discover how effective localisation, culturally appropriate messaging and market-specific communication strategies can help build trust, strengthen customer relationships and increase sales in global markets.

Overview

Successfully selling overseas requires businesses to understand not only what they are selling, but also how they communicate with customers in different markets. This webinar examines the 7Ps of marketing from an international perspective, highlighting how language, culture and communication influence customer perceptions and purchasing decisions.
Participants will explore practical considerations such as adapting products and services for local market requirements, understanding how cultural expectations affect pricing and value perception, selecting the right sales and distribution channels, and creating promotional content that resonates with overseas audiences. The session will also cover the importance of localisation, website and marketing translation, multilingual customer communications, cultural awareness, and ensuring that branding messages remain consistent and effective across different countries and languages.

Outcome

By the end of this webinar, participants will be able to:
Apply the 7Ps marketing framework to international market development and export growth.
Understand how language and cultural differences influence buying behaviour, customer expectations and brand perception in overseas markets
Identify when translation alone is insufficient and where localisation and cultural adaptation are required to communicate effectively.
Develop more effective multilingual marketing and communication strategies for international audiences.
Avoid common mistakes that can arise from inappropriate messaging, imagery, terminology or market assumptions.
Evaluate how websites, promotional materials, customer communications and sales processes can be adapted for different markets and languages.
Gain practical ideas to improve engagement, build trust and increase conversion rates with overseas customers.

This event is available for: Members and Non Members

10th November 2026

10:00am - 11:00am

Online

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Members must Sign in / Register to purchase member only tickets

Price Type

Clear

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact International Trade Training on 0333 320 0333 or email internationaltraining@emc-dnl.co.uk

Presenters & Panelists

Helen Provart

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International Trade Week -Selling Overseas: Adapting Your Marketing, Language and Communication

Description

Overview

Outcome

Presenters & Panelists

Helen Provart

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