Launching your online business

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Description

Get ready to launch your online business with a strong brand, clear pricing and smart marketing foundations.

Overview

What you’ll learn:

- Identify the essentials of launching an online business, including branding, marketing and IP.
- Use competitor analysis to refine your offer and positioning.
- Apply pricing principles based on cost and customer value.

Outcome

Description:

Launching an online business takes more than a good product. It requires a clear brand, a strong route to market and a solid understanding of how to position yourself against competitors. This webinar is designed for businesses preparing to launch online and wanting to build strong foundations from the outset. We will explore how to develop a marketing approach that helps you reach the right customers, create a brand that stands out, and understand the basics of intellectual property, including why protecting your business name, logo and original content matters.

The webinar will also look at how to carry out simple competitor analysis to identify gaps in the market, refine your offer and strengthen your positioning. In addition, we will cover pricing strategy, including key factors that influence pricing decisions and how to set prices that reflect both your costs and your value. By the end of the session, participants will have a clearer framework for launching with confidence.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Grow your business with confidence - whether you're starting out, scaling up, selling overseas, or sharpening your digital skills, the Business Academy offers free support.

Speakers:
Michèle Poynter
Founder, The Retail Fixers and Mish

Michèle Poynter is the founder of The Retail Fixers and Mish, an award-winning multi-channel independent lingerie and swimwear retailer.

With nearly two decades of hands-on experience running a successful bricks-and-clicks retail business, Michèle brings practical, real-world insight into what it takes to start, launch and grow an online shop. Through The Retail Fixers, she supports independent retailers, product-based businesses and start-ups with ecommerce strategy, marketplace selling, digital marketing, customer experience and business planning.

Michèle has delivered workshops and one-to-one support for a wide range of businesses, helping them understand their customers, choose the right sales channels, improve online visibility, strengthen their offer and build more commercially sustainable businesses.

Her approach is clear, practical and jargon-free, focused on helping business owners take confident action rather than feel overwhelmed by websites, marketplaces, digital tools and online selling.

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