Making the most of Google Analytics

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Description

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.

Overview

Who should attend?
This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users and no prior knowledge of Google Analytics is required. It is suitable whether you have a start-up or established business, even if you don’t yet have a website.

What’s covered:
• Setting up Google Tag Manager and GA4 accounts, including installation on your website and event tracking.
• Google Analytics settings to be aware of including conversions, site search and data retention.
• Understand how Google Analytics data is presented, what the metrics mean, and what is important to you.
• How to find information that is relevant to you and how it can be used to improve the effectiveness of your website.
• How to recreate some of the standard reports from Universal Analytics in GA4.
• Learn how to segment traffic sources such as paid adverts, email campaigns, and social media to determine which are most valuable.
• Understand what people are doing when they arrive on your website and use that to improve the effectiveness of your site.
• Case studies of insights from Analytics data that lead to website improvements.

Outcome

What outcomes will be achieved?
Attending this workshop will provide delegates with:
• The best way to set up and install Google Analytics on their website.
• The knowledge to utilise the most important reports in Google Analytics.
• How to make the transition from Universal Analytics to GA4.
• Ensuring that their account is set up to measure conversions.
• How to get the best from the data available to improve their website.
• Delegates will leave with an action plan of prioritised tasks they need to complete when setting up, optimising and utilising Google Analytics.

Additional Information

Eligibility:
This workshop is open to established enterprises located in Leicester city.

The project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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Presenters & Panelists

Ian Lockwood

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Description

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Additional Information

Presenters & Panelists

Ian Lockwood

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