Description
There are many reasons why companies may wish to introduce their products/services into new markets, however each target market may require a slightly different approach. A well-considered market entry strategy provides a business with a roadmap to successfully enter international markets
Overview
Content:
Rationale for new market(s)
Refining your USP
Ease vs Potential
Market entry options
Factors influencing choice of market entry
Developing market entry options
Implementing strategy
Outcome
This half day course explores the many options for market entry, providing guidance on key factors which may influence your choice.
This is an interactive, online session which is suitable for new novice exporters who are looking to expand their presence in international markets.
