Workshop

Marketing Made Easy for Tourism Businesses

Hospitality & Visitor Economy

Event Banner Image
Description
Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect.
Overview
This six hour workshop will cover:

Your why – understanding the story you want to tell and how to tell it

Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively

Selecting the right marketing channels that will match your target customer
- Website
- Online Travel Agents
- Email marketing
- Social media
- Events/Networking/Relationship building
- PR
- Advertising
- Print marketing
- Influencer marketing

Crafting a strategy that generates results

Understanding what’s working – using metrics/analytics to take future decisions.
Outcome
Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.

Don't forget that this workshop also offers you a great opportunity to network with other tourism businesses.
Additional Information
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact the Events and Engagement Officer who will approve your booking.

Important:
Please only book if you are confident you can attend. Our workshop places are limited, and by reserving a spot and not attending, you are preventing someone else from participating. If you miss three or more events, you may be declined access to future sessions.

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

This event is available for: Eligible SMEs

9:30am - 4:00pm

In-Person

Horsley Lodge, Ilkeston, DE21 5BL

This is an external event, and you will be directed to a different website.

Members must to purchase member only tickets

Register Now

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Hannah Kerridge on 07741 163242 or email hannah.kerridge@emc-dnl.co.uk

Presenters & Panelists

Lindsey Newman-Wood
Learn more

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