Mastering Video Content for Social Media and More

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Description

Video content has become the cornerstone of effective digital marketing, with platforms prioritising video in their algorithms and audiences engaging more deeply with visual storytelling than ever before. Whether you're looking to build brand awareness, drive website traffic, or create meaningful connections with your audience, video offers unparalleled opportunities across multiple platforms and use cases.

From leveraging YouTube's search power to mastering the art of short-form content that stops the scroll, this workshop will equip you with the strategic knowledge and practical skills to create compelling video content that delivers results.

Overview

Who should attend?
Business owners, marketers, and content creators who want to strategically leverage video content across multiple platforms and understand how to maximise their video marketing efforts for business growth.

What's covered:
• Current state of video in content marketing and why it dominates engagement
• Strategic uses of video across social media platforms, websites, and other campaigns
• YouTube: leveraging the world's second-largest search engine for business growth
• Platform-specific video strategies for LinkedIn, Instagram, Facebook, and TikTok
• Short-form content creation: hooks, storytelling, and engagement techniques
• Content repurposing strategies: one video, multiple formats and platforms
• Practical creation exercises and live content development
• Technical essentials: equipment, editing and tips

Outcome

What outcomes will be achieved
• Strategic understanding of how video fits into your overall marketing plan
• Platform-specific video strategies tailored to where your audience spends time
• Confidence in creating engaging short-form content with proven formulas and techniques
• Hands-on experience through practical exercises creating actual content during the workshop

Additional Information

Eligibility:
This workshop is open to established enterprises located in Leicester city.
The project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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Mastering Video Content for Social Media and More

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