Claiming itself as ‘the professional network’, LinkedIn is popular with businesses to connect with others and promote their organisations. What is the best strategy to use? In this session, we’ll cover the basic principles to set you running and look at the best ways to build your profile to get noticed, get connected and make progress.
Overview
Things we’ll cover
• Why focusing on LinkedIn today is a great idea for your business
• Where the opportunity lies
• Optimising your personal profile
• The different content types in the platform
• Growing your network
Paul Ince is a content marketing strategist, host and presenter who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With over 25 years’ experience he has supported many businesses to increase their visibility online, communicate more effectively and grow their business.
He speaks frequently on the subject of how to improve the way organisations connect the content they want to create to the different journeys their customers go on.
In addition to running his content marketing agency, LikeMind Media, Paul is a brand ambassador for several products including Adobe Express, Constant Contact and Bonjoro.
