Target USA - Top Marketing Strategies for the US Market

Tom Thorelli, Owner & Partner at Thorelli & Associates

Tom is a US lawyer with over forty years of experience working with small to medium-sized foreign companies in minimizing legal risk when doing business in the United States. Thorelli & Associates, a four-lawyer firm, combines a broad range of expertise in the fields of intellectual property law, contract negotiations, corporate law, acquisitions, product liability preventive management, and immigration; all with small-firm attention to detail and customer service to create tailored legal solutions for its clients.

The firm’s clients range from high-tech startups to companies with software applications, telecommunications, medical devices, automotive and aeronautic industries, consumer products, security technology, consulting services, etc. Over the years, Thorelli & Associates has assisted over one thousand foreign companies in properly structuring their entry into the US. He is often invited to speak about an array of legal issues, including immigration, product liability preventive management, contract negotiations, etc.

Steve Lanier, President of American World Services, has been actively helping European SMEs for over 25 years to develop the United States as an export market. Since the establishment of American World Services, he has worked with hundreds of companies and organizations developing their marketing activities in the United States. He brings years of expertise in developing customized strategies for each of AWS' clients, and he frequently presents at workshops and conferences using various case studies to demonstrate how to develop effective marketing strategies for the US market. Mr. Lanier has a Masters in International Affairs (international trade and development) from American University in Washington, DC, and a B.A. in Communication from Bethel University in Minnesota.