The EU’s Packaging and Packaging Waste Regulation came into force on the 11th February, with a hard implementation date of 12th August 2026. The regulation significantly expands on the previous Packaging and Packaging Waste Directive (PPWD), consolidating much at the Commission level, and with significant impact on Extended Producer Responsibility (EPR) scope.
The regulation is designed to assist in the bloc reaching its ambitions targets of a 55% reduction in Greenhouse Gases by 2030 (Fit for 55 initiative). The rules, applicable to both EU and non-EU businesses placing packaging on the EU market, covers the entire packaging lifecycle, from design to waste handling.
With specific provisions around single-use plastics; weights and volumes of packaging; thresholds of recyclable content in packaging; restrictions on limits of certain substances (i.e. PFAS); and much more; it is anticipated that its impact on businesses will be far reaching. The regulation’s impact on design, sourcing, labelling, fees, and much more, means that the sooner UK businesses can start preparing the lower compliance costs will be.
Overview
Join this bitesize webinar to learn:
• About the regulation, its requirements, and how it interacts with other EU and global regulation
• How the regulation impacts on packaging labelling
• About reuse and refill targets for several types of packaging
• About bans and restrictions of certain materials, formats, and substances
• How the regulation alters existing EPR requirements and fees
The presentation should take approx. 40 minutes leaving questions for Q&A at the end.
Outcome
The webinar will take a deep dive into PPWR’s compliance requirements, how it interacts with other EU and global regulation, and its phased implementation timeframe. It will also explore bans and restrictions of certain materials, formats, and substances; reuse and refill targets for several types of packaging; as well as the regulation’s impact on packaging labelling, EPR requirements and fees.
Andrea is an international trade specialist with 25+ years’ experience in the industry. A linguist fluent in French and Spanish, Andrea specialises in importing, exporting, global sustainability, trade compliance, business resilience, and business growth. A passionate ambassador of UK micro businesses and SMEs, she launched Global Trade Department (previously known as The Export Department) to assist these companies expand their horizons internationally, raise the profile of UK goods and services abroad, and add vital resilience to supply chains through global sourcing.
As well as supporting private clients with their international trade endeavours, Andrea delivers 1:1 support and 1:Many support for a number of Growth Hubs nationwide and is responsible for the design and delivery of a range of EU transition, international expansion, and business resilience support programmes operational across Lincolnshire, Leicestershire, Derbyshire, Nottinghamshire, Wiltshire, Oxfordshire, Gloucestershire, Norfolk, Suffolk and the South East Midlands.
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