Understanding The Modern Customer Journey

Home / Events / Understanding The Modern Customer Journey

Share event:

Description

Learn how to adapt to modern buying behaviour, stay visible at the right moments and create content that keeps you close to customers on the path to purchase...

Overview

What you’ll learn;
- Why the marketing funnel is outdated in considering how the customer behaves in today’s world
- The real behaviours of your target market - what they’re paying attention to based on our extensive research over the past two years
- How to create content that meets the customer where they are so they stay close to you in their decision-making process

Outcome

The traditional marketing funnel no longer reflects how customers buy. Today’s buyers move at their own pace, across multiple channels and devices, choosing the information they need when they need it.

In this practical webinar, customer journey and content marketing consultant Paul Ince explores how modern customers really make decisions and what you can do to do to stay visible, relevant and close to them on the path to purchase.

Ideal for business owners and marketers who want to better understand today’s customer journey and create content that meets buyers where they are.

Additional Information

This event is delivered by the Business Academy. It is completely free to join and only take a few minutes to get started.

Business Academy's live events and on-demand videos connect you with expert support and help you master new skills for your business.

Speaker:

Paul Ince

Director, LikeMind Media

Paul Ince is a content marketing strategist, host and presenter who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With over 25 years’ experience he has supported many businesses to increase their visibility online, communicate more effectively and grow their business.

He speaks frequently on the subject of how to improve the way organisations connect the content they want to create to the different journeys their customers go on.

In addition to running his content marketing agency, LikeMind Media, Paul is a brand ambassador for several products including Adobe Express, Constant Contact, Captivate and Bonjoro.

This event is available for: Anybody

25th November 2026

11:00am - 12:00pm

Online

This is an external event, and you will be directed to a different website.

Members must Sign in / Register to purchase member only tickets

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Enquiry Team on 0333 320 0333 or email info@d2n2growthhub.co.uk

Events

Our Services

Members

Events & Training

About

Understanding The Modern Customer Journey

Description

Overview

Outcome

Additional Information

Speaker:

Paul Ince

You may also like

Practical Guide to Marketing

The Basics of Marketing Your Business

Identifying Your Customers and Competitors

Marketing That Means Business: Build Your Marketing Action Plan