Webinar

Understanding your Ideal Customers

Marketing

Event Banner Image
Description
Creating a customer avatar for your business

A crucial part of driving your business objectives involves understanding your
customers, what drives them and how to find them. By doing this, you’re in a
better position to make strategic decisions. For example, it may be that your
most profitable target market is really active on Facebook, so a targeted
Facebook campaign which speaks to their motivations would be a good idea,
but you won’t know that without doing some research.

Creating a customer Avatar is the first step in developing a marketing
strategy that supports your business goals and provides a positive return on
investment for your marketing spend.

In this interactive session, we will work through the process of developing your ideal
client avatar and consider how this fits in with your marketing.
Overview
Who should attend?
Business owners, marketing managers, or anyone involved in marketing and
selling.

If you’ve felt pulled in lots of different directions by the things that you feel
you ‘should’ do, customer avatars can help to focus attention on the things
that are most likely to yield results, saving time and money.

What’s covered:
• What is an ideal client avatar?
• Why is it important?
• How do you find them?
• How can I attract them?
• Q&A session
Additional Information
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact the Events and Engagement Officer who will approve your booking.

Important:
Please only book if you are confident you can attend. Our workshop places are limited, and by reserving a spot and not attending, you are preventing someone else from participating. If you miss three or more events, you may be declined access to future sessions.

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

This event is available for: Eligible SMEs

9:30am - 11:00am

Online

This is an external event, and you will be directed to a different website.

Members must to purchase member only tickets

Register Now

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Hannah Kerridge on 07741 163242 or email hannah.kerridge@emc-dnl.co.uk

Presenters & Panelists

Lindsey Newman-Wood
Learn more

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