Workshop

Using Video in Content Marketing

Social Media & Content Marketing

Event Banner Image
Description
Video content is ubiquitous in marketing today. It is predicted to form an even greater part of marketing for a business in the future. Audiences love to watch video content and often find it easier to consume when attention spans are shortening.
From a business marketing perspective, video makes sense when wanting to get target audiences to understand a key message and to get them to take an action.

But video doesn’t need to cost the earth; nor does it need to take lots of time to create. The rise of short-form video and its inclusion in many online platforms shows that businesses need to create this type of content if they want to keep up.

In this action planning workshop, we’ll look at the rise of video including making video from your smartphone, livestreaming and short form video like TikToks, Reels and Shorts. We’ll plan video content for your business and get practical so you gain confidence in this exciting new era of video for business.
Overview
Who should attend?
Anyone who would like to learn about how short form video works and/ or who needs more confidence and experience in creating them for business.

What’s covered:
• Why video is the format getting the most views on all platforms
• The differences between videos for YouTube, short form video and livestreaming and when you may choose to use which
• Video concepts and structure planning
• Getting out of your business comfort zone: why it’s easier than you think to not be boring
• YouTube and ‘regular’ video formats
• TikToks, Reels, Shorts
• Livestreaming – why, when, how
• Practical time
Outcome
What outcomes will be achieved?
• Better knowledge of how video can be used for business
• An action plan of how you will use video including platform, format and structure
• Specific platform knowledge based on where your audience is
• Practical experience of creating video
• You will leave with practical actions that you can implement in your business straight away
Additional Information
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact the Events and Engagement Officer who will approve your booking.
Important:
Please only book if you are confident you can attend. Our workshop places are limited, and by reserving a spot and not attending, you are preventing someone else from participating. If you miss three or more events, you may be declined access to future sessions.
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy. 
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

This event is available for: Eligible SMEs

9:30am - 4:00pm

In-Person

Delta Hotels Nottingham Belfry, Nottingham, NG8 6PY

This is an external event, and you will be directed to a different website.

Members must to purchase member only tickets

Register Now

*All our business prices are excluding VAT at 20%.

For further information on this event, please contact Ryan Hodson on 07741 332 793 or email Ryan.Hodsonr@emc-dnl.co.uk

Presenters & Panelists

Paul Ince
Learn more

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